There has never been a time in history when it has been more important to look good. Fashion has always been important. In the Courts of Europe in previous centuries the need for the latest clothes was paramount. There was everyone else in Court to impress. The pressure was nothing like today. Celebrities who pose on the red carpet know exactly how to present a smile. They have surely practised it so many times in front of the mirror. The problem is that the modern camera can take so many photographs every second that if the media has a story to tell a star can be captured with an expression to back up a story. If the story is derogatory, no matter. A photographer can always catch a shot to suit. There is more than a handful of people satisfy. There is no such thing as an unguarded moment any more.
People often put pressure upon themselves. The important thing is for people to look their best and to feel confident about their appearance. That involves clothes but it also involves bridal makeup. Many women feel insecure about their appearance without it. Recently there was a social media move that encouraged women to take a ‘selfie’ of themselves without makeup as part of an awareness of the horrors of cancer.
It was something that on the one hand filled many with dread but on the other demonstrated how important the fight was. Few would still go out on Saturday night with friends into their favourite bar looking natural. A woman who had shown her support for the campaign has little need to do that. There are beauty products that add a little in terms of appearance and confidence. ‘Cosmetics’ date back to the Civilisations predating Christ. They remain popular today as the spotlight, real or not, is focussed on ordinary people every day.
There are products which do more than simply complete a ‘look’ for Saturday night. Everyone wants to be fit and healthy and that involves diet, exercise and using products that can nourish or sustain body and skin. The expression ‘you are looking younger each day’ is something everyone would like to hear. It can be mere flattery but there are products that help people to keep that ‘young look.’
At times most people need a boost to their confidence. It is easy to believe that insecurity is a personal thing. It most certainly isn’t. If the beauty industry can help dispel any feelings of insecurity it is doing its job. The size of the market worldwide for fashion and beauty products is testimony to how important they are to personal wellbeing. The spotlight is rarely on ordinary individuals but it is all about perception. If they think the spotlight is on then it is. If you think peas are red, it doesn’t matter that they are not. Your perception is what is important to you. Good cosmetics can give you confidence and that is the only thing that matters, in your perception.
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