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Using social media to find your fashion


The explosion of social media in all its forms has undoubtedly changed the world as we know it and the way in which we interact with the world around us.

 One of the industries that has perhaps seen the most significant change is the fashion industry.

As social media has increasingly become a visual medium, this seems to lend itself particularly well to fashion – people are not only sharing the images of fashion that excite them or interest them, but they are also using social media platforms to link directly from an image that they have seen to the online store that they can purchase the item from.

In this article we take a look at some of the ways that you can most effectively use social media channels to find the fashion that you are looking for.

Researching your key items

Each season you are going to be looking for a number of key pieces to add to your wardrobe. Whether that is a new jacket for winter, a light dress for spring, some resort-wear for the holidays, or just more shoes – you never really have enough shoes. Social media can save you a lot of time and heartache. Not only can you easily keep in touch with what your friends are buying, trying on, or lusting after, but also all of the major fashion houses have now become a lot more savvy at publishing their latest collections online. For most fashion shows now you will be able to watch a live stream of the show and also drill down into each of the pieces of the collection to see if it is a look or a style that would make it a must-have for your wardrobe.

Finding something a bit special

One of the challenges for the fashion-forward is that it can be difficult to find pieces that are a bit different to what everyone else is buying from high street chains. Try using a social media channel such as Pinterest to keep track of the unique and unusual items that catch your eye during browsing. By creating pin boards of the images that you come across, you will quickly build an appreciation of what looks work for you and what might set you apart. Clever retailers are creating images that link directly back to their store – making it simpler than ever to use social media to buy the outfits that you want.

Jewellery and accessories

Finding the right pieces to help give an outfit that finishing touch can be a little tricky. Quite often you need to try on that hat, or check whether the colour of those earrings really matches your ensemble. Even if you are using beads, gems, or stones to create your own accessories, you often need to be able to see them in person in order to really have confidence that you’re making the right decision. This is when the Google search function really comes into its own. Because of the geo-targeted nature of Google’s search, you can simply type in a search query such as “bead stores near meand you will be presented with a list of all the relevant stores in your vicinity – saving you time and helping you to create that killer outfit.

The world of social media continues to evolve – it’s great to see that fashion is at the forefront.

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